Eric Garcia
About Eric Garcia
Since 2009 I have worked in business development and marketing. From running promotions at nightclubs, to running ads for the largest law firms in the nation, I have successfully grown dozens of companies. I have experience in selling face to face, over the phone, and online.
I have trained over 100 employees in sales, marketing, operations, and quality assurance. I am familiar with all major ad platforms, analytical data sites, and social media platforms. I have project-managed dozens of websites, apps, and online strategies. I pride myself on the creative designs my company and teams have developed over my 13 years in marketing.
From Humble beginnings
In 2005, while still in high school, I attended an event called Nocturnal Festival. I had already begun working as a freelance photographer for other smaller events in the area, but I wanted to see what Insomniac was about.
I was able to meet with the owner, Pasquale Rotella, who offered me a job taking photos at all of his events. At 16 years old, I became the head media coordinator for all of Insomniacs events. Although I had little experience, I learned on the job, which was extremely fast-paced and consistently evolving because of the changing laws surrounding the EDC and Rave communities.
Eventually, Insomniac became a multi-million dollar company with offers to be bought out by some of the largest media companies in the world. My job was moved from Insomniac to 1st Avenue Media, a PR firm that would be handling all media moving forward.
The love of marketing
I attended California State University, Long Beach, where I double majored in Political Science and Environmental Science Policy; however, I quickly learned I was much more interested in marketing when I was offered a position in-house at The Coffee Bean & Tea Leaf.
As a social media and design coordinator, I learned how to use social media apps such as Vine, Instagram, Snapchat, Facebook, and Adobe Creative Suite for design.
Ad Agency Growth
TinderU
AMC
Coca-Cola
Quicken Loans
Law Firm Growth: A California Personal Injury Law Firm
In 2014 I started